Zero Tolerance Ribbon
Awards
Cannes Lions 2019 - 1 x Bronze, 11 x Shortlist
Clio Awards 2019 - 1 x Silver
Clio Health 2019 - 1 x Silver
London International Awards 2019 - 1 x Finalist
Loeries 2019 - 1 x Silver, 1 x Bronze, 2 x Campaign Craft Certificates
Dubai Lynx 2019 - 1 x Grand Prix, 1 x Glass, 2 x Gold, 4 x Silver, 3 x Bronze
Adstars 2019 - 1 x Silver, 2 x Bronze
Nearly 9 out of 10 Egyptian women aged 15-49 have undergone female genital mutilation. With a population of over 43 million women, Egypt has the greatest number of women and girls who have experienced FGM of any country in the world.
By partnering with 28tooMany ( https://www.28toomany.org/) we created a new symbol by taking the international awareness ribbon and turned it upside down to form the Arabic word for ‘NO’.