I was lucky enough to spend 8 years in the Middle East as the regional CCO of two of the regions most creative agencies. Learning the importance of culture and respect from its wonderful people. Meeting truly incredible talent and working with the biggest and best companies. I like to think we did great things for the region. The first ever Cannes Lion for the UAE and the first for the great Kingdom of Saudi Arabia are the highlights. But we also changed the perception the world had for the region. I got to work with Dubai Tourism, Saudi Toursim, Bahrain EDB, Coca Cola, Ford, HSBC, DP World, Etisalat, Royal Jordanian Airlines and the amazing team at Emirates Airlines. The work we produced ran across the globe. I loved my time there. Especially Saudi Arabia with it’s can do attitude and gracious welcomes.
Thanks to them i now have the knowledge to be able to help any Middle East brand thrive globally, get the most effective work and build positive reputations.