I have always had an attraction to Healthcare Creative.
Just like all other advertising, healthcare is all about storytelling.
Done right, sticks with consumers and delivers life-changing lessons while keeping regulators happy.
I have worked with Bayer, Roche, GSK, Reckitt to name but a few.
I have also encouraged non healthcare clients to do more in health.
Like the Nike Lace up campaign to raise awareness around Aids or the Ikea Bully a Plant campaign to raise awareness on bullying at school and a Coca Cola campaign to show the natural additives in a new zero sugar drink.
Health and health care is a big subject. Its also a great opportunity for a creative to do the best work of their lives.
Highlights is the campaign for Tena highlighting female menopause issues in the Middle East a campaign for Viagra and a slightly crazy campaign to grow potatoes on Mars.
A lot of my healthcare work has won many awards including Cannes Lions. But its the effectiveness that I am most proud of.
