Awards

ONE SHOW
1 Silver Pencil, 1 Merit, 1 Shortlist

DUBAI LYNX
1 Grand Prix, 2 Silver, 2 Bronze, 10 Shortlists

CANNES LIONS
1 Finalist

LOERIES
1 Gold, 1 Bronze

EFFIE AWARDS
2 Gold, 1 Shortlist

A lovable little friend who lives in kids' tummies and teaches them healthy drinking habits.

Kids love sugary drinks, but think water is boring. As a result, 1 in 4 kids suffer from health issues as they’re often dehydrated.

So in order to help kids live happier and healthier lives we created Tummyfish, a cute little friend that lives in children’s tummies, which they need to care for by drinking plenty of water every day.

We produced a colorful storybook telling the story of the Tummyfish and how she fled the scary seas, seeking refuge in a little boy’s tummy after being accidentally drunk in a glass of water.

The book supported an app which allowed parents to introduce kids to their very own Tummyfish with a simple camera trick. Kids who improved their drinking habits were rewarded with unlockable toys and mini-games for their Tummyfish, while parents were able to encourage their kids’ progress and monitor positive behavior change with daily reminders and statistics.