Awards

AdStars 3 Silvers, 2 Bronzes
Caples Awards x6

At a time when lottery ticket sales were at an all-time low, we challenged the age-old practice of picking a lottery ticket with a number, and gave people a chance to enter the lottery with their dreams instead. Dream Number is an online application where users can enter their dreams to generate their very own unique lottery numbers that are derived from the letters themselves. By designing a bespoke typeface in English and Arabic, with multiple number combinations embedded within each character, the application allows users to create billions of number combinations.