Awards

Cannes Lions x4
D&AD Pencils x3
Grand Prix Effies
Best in Discipline ADC
Gold Clio
Gold Spikes Asia
Grands Prix x4 Dubai Lynx

To locate missing children in Pakistan, we collaborated with conceptual artist Samar Minallah Khan to use a medium that would go even into the most remote locations: trucks. Instead of the usual celebrity portraits found on the backs of a highly local form of art called “Truck Art,” portraits of missing children were painted with a helpline number. The trucks have traveled more than 50,000 km through all parts of the country, generated more than 5000 calls, and have provided leads that have recovered eight children as of now.