Awards

CANNES LIONS - 2 Bronze Lions

LYNX AWARDS - Grand Prix

Seat belts have never been closer to art than in this campaign of Qatar Islamic Bank. The motto is “seat belts save lives. Let’s make them part of our culture, “Qatar Bank calls for increased awareness about their use in the Middle East.

In order to better convey the narrative, the structure and design of seat belts reminiscent of complex patterns of tiles in mosques. Moreover, everything is done by hand, no digital manipulation.

This campaign was the first Cannes Lion that Qatar has ever won.