Awards

CANNES LIONS

This campaign really showed Nike to be way ahead of its comeptititor when it came to down the unexpected.

By recreating a classic hip-hop instrumental of Afrika Bambaataa & The Soul Sonic Force—"Planet Rock"—it had everyone figuring out how to replicate the moves that were featured, and spawned many different spoofs and homage videos in the coming years. 

And to this day it still stands.