Awards

I was proud to have helped Nike and (RED) partnership invites people to ‘Lace Up. Save Lives’ by purchasing a pair of (NIKE)RED laces.

One hundred percent of the profits from (NIKE)RED laces is split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine, treatment and services for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention. I directed the TV ads and helped write the collateral material for the whole intergrated campaign.