Awards

Light. Strong.

I wrote and Directed this Flyknit sneaker commercial, dubbed ‘Light. Strong. Nike spotlights the light and strong shoe and features physical specimens and athletes. Reaching 12 million hits in the first day it went on to break all You Tube records for Nike Apparel.

NBA superstar Kobe Bryant, decathlon participant Ashton Easton, NFLer Richard Sherman, and track and field stars Allyson Felix and Mohamed Farah are featured. So is a majorly cool  rock song, from the band the  Suuns’ ‘2020.  It’s a slightly electro pop-tinged rocker that works in concert with the images to spotlight the efficiency and awesomeness of the athletes and the shoe.

Just like the kicks are engineered to be lighter and the athletes featured in the spot are engineered to be superior sportsmen (and women), the song is engineered to make you feel good with its slightly experimental take on rock.