Awards

Cannes lions - 2 shortlists

D&AD - Pencil in Film

It all started when…

Behind anything revolutionary lies a secret embedded deep within its roots, known only by those with the highest security clearance. We signed up David Koechner, bumbling comedian and now Nike representative, to give the credentials to dig deep into Nike’s vault and let the cat out of the (air)bag. The air in your Nike Airs is supplied by none other than Nike athletes; Troy Polamalu, Maria Sharapova, Paul Rodriguez, John McEnroe and the likes are given oxygen-harnessing contraptions that collect their exhalations (which, technically, is carbon dioxide). With their hemoglobin circulating at full speed, these top-tier Nike athletes pump out gold (in gas form).

The result? A warehouse full of captured Air into labeled compartments, stored for later use, pumped into full-length Air units. Koechner was the perfect spokesman for this Nike spoof. I directed this film and learned so much from working with Mr Koechner.