Awards

Cannes Lions 2019 - 1 x Bronze, 6 x Shortlist

D&AD 2019 - 2 x Wood Pencils

Clio Awards 2019 - 1 x Silver

Clio Health 2019 - 1 x Silver

London International Awards 2019 - 1 x Silver, 1 x Bronze

Loeries 2019 - 1 x Gold, 1 x Campaign Craft Certificate

Dubai Lynx 2019 - 1 x Gold, 1 x Silver, 1 x Bronze

Adstars 2019 - 1 x Gold, 1 x Silver, 2 x Bronze  

We launched “Mutilated Words” a poster and print campaign, using handcrafted Arabic calligraphy and carefully chosen words.

The words reflected the physical, psychological and social damage of FGM. We printed them on paper that mimicked the color and texture of skin, made from a material that can’t be vandalized. We put the choice in people’s hands and urged them to pull the thread. The words unfolded to reveal a hidden letter that changed their entire meaning to reflect positivity and hope. Inhuman became Human, Pain became Dream, Despair became Joy.