Awards

Cannes Lion - Shortlist

D&AD

The brief was to create three posters that subtly conceal the recognizable shape of the Coca-Cola bottle in different natural environments, tying it to nature and wildlife, as the product is sweetened with natural stevia leaf extract.

We created a series of illustrations using different animals and their environments to show the product’s natural attribute. We incorporated stevia leaves as subtle visual cues to reinforce the brand’s essence while using Coca-Cola’s most distinctive brand asset, its iconic bottle shape. The posters became the main communication for the campaign. They ran in convenience stores, magazines and as outdoor.

"Exotic" poster - shaping the wilderness of the tropical jungle into the silhouette of the iconic Coca Cola bottle. This one has the strongest camouflage effect, so we thought of making the bottle shape more visible to make it even with the other two, but so many people have said this piece was their favorite of the three that we decided to let it stay as is.