Awards

CANNES LIONS - 2 Silver Lions, 1 Bronze Lion.

Advertising has moved a long way from print and TV. Product development is a new way to show our worth to clients.

Lifebuoy, the germ protection soap, launched an impactful shopper activation campaign to highlight the dangers of bacteria found on supermarket shopping carts.

The activation saw the development of the Lifebuoy “Handle on Hygiene”, an innovation attached to shopping cart handles that, when swiped across, activates a sanitiser gel, killing 99.9 per cent of bacteria – making it safe to touch.