RTA - Back Off Radio


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Awards

CANNES LIONS

1 Silver Lion.

1 Bronze Lion.

The issue of tailgating in the UAE is one that has a devastating outcome with thousands of accidents annually, this is why they created a device that would interrupt the radio signal so when a car gets too close to the one in front, it will send a warning message,

Back Off Radio and the campaign was one of the most talked about media pieces, making it onto international news channels.