RTA - Back Off Radio
Awards
CANNES LIONS
1 Silver Lion.
1 Bronze Lion.
The issue of tailgating in the UAE is one that has a devastating outcome with thousands of accidents annually, this is why they created a device that would interrupt the radio signal so when a car gets too close to the one in front, it will send a warning message,
Back Off Radio and the campaign was one of the most talked about media pieces, making it onto international news channels.