“the most comprehensive and successful global campaign ever executed by Nike”
Nike president Mark Parker
THE MOST EFFECTIVE IKEA CAMPAIGN OF ALL TIME
THE FIRST EVER CANNES GRAND PRIX FOR THE MIDDLE EAST
I NEVER STOP LEARNING.
COURSES COMPLETED THIS YEAR
Facebooks Conversion tracking
Google Analytics
G42 Ai training
TikTok for business course
https://www.paulshearer.uk/
My approach to my work and leadership is simple. Work with the best and let them shine. I am a grown up who believes in teaching and nurturing talent. I also believe in showing up and getting it done.
Building a culture of shared positivity and responsibility is crucial to letting people shine..
I have an instinct for customers, insights and use of data to drive progress for brands. Because you can’t always go with your gut.
I am a creative who not only responds to change but creates change prospectively to take business into the future. I am 100% commited to getting the right result 100% of the time.
On a global scale, I have assumed roles for iconic brands such as Nike, Audi, Nestle and Coca Cola to name a few.
My passion lies in simplicity, digital experiences, and service & product innovation.
I love creating unique, relevant, timely customer experiences by embracing current events and cultural influences.
What excites me the most is entertaining people to enhance the quality of their lives.
My Ideas drive culture and build brands. That means driving value for brands.
I have lots of global experience from London to Saudi Arabia.
My most used quote is
“what can bring to the table that’s different”
I am also a keen director and passionate about design and have overseen the UX/UI on big build websites.
Highlights are the Nike Secret Tournament campaign that Nike president Mark Parker credited is as its most successful ever marketing effort. “This spring’s integrated football marketing initiative was the most comprehensive and successful global campaign ever executed by Nike.
The UAE’s first ever Grand Prix at Cannes and recently working at Wunderman Thompson we won Saudi Arabia’s first ever Grand Prix at Cannes.
Thanks to the amazing people i have worked with I have always felt part of something important.
My love for all things entertaining has also helped me see the importance of technology. If it helps then I say let’s embrace it.
Lastly I am a big supporter of young talent and mentor for the LIAA and various Marketing schools.
Thanks for reading.
THE MOST VIEWD COKE EXPERIMENT EVER
A multi award winning campaign with over 6.4 millions views on launch day. $2.7 million worth of earned media.
Real entertainment needs the right entertainers. If you want to get attention. Use the right people.
